DISQUS

Sumesh · 1 year ago

Is it a coincidence that you have used the same Flickr pic that I did? :D

I'd like to point out a few things that you took in a different way:
>>Schedules sacrifice quality of the posts.
I mean that schedules may hamper with quality, which is not always the case. I've pointed out Darren, Skellie, Leo etc as obvious exceptions to this.

>>Subscribers really don’t care about the post frequency.
Again, I mean that subscribers care less than what we perceive.

>>Subscribers read other blogs too and don’t really care that which blog gets updated when.
"Don't care" isn't what I meant, I believe I wrote "subscribers read other feeds too" or something similar.

>>You’ll loose interest from blogging because of schedules.
Not if you write news or rehash lists and resources ;) They'e easy to do, no burnouts - just have some time in hand.

>>Regular posting improves search engine rankings
You'll find that well-crafted weekly posts with lots of content and resources will do better than shorter posts. Perhaps because, with shorter posts, a lot of static content (sidebar, footer etc.) is repeated.

>> Improves branding of the blog
Again, I'd have to disagree. Value-packed posts make better branding than shorter posts regularly. See Skelliewag or Dosh Dosh as an example.

>>It improves blog engagement
I guess this depends on the blog and audience. I've personally had more comments and emails when I write larger tutorials or resources (especially tutorials).

Overall, a good post from you - I enjoyed it thoroughly. And before I leave, thanks for the link and mention :)

mayank · 1 year ago

Hey Sumesh,

No it's not a coincidence as far as Flickr image is concerned :) I used it because you had used it in your post.

Well, I agree to you as far as most of your points are concerned. What you shared was really your perspective and what I tried to mention was that why posting frequency actually matters. As I said, that it really depends on your purpose of blogging.

>> Coming on the point of branding, DoshDosh & Skelliewag both post regularly and I'm sure if they'll not post regularly then there subscribers will get disheartened. I'm sure one craves for content written by them. Chrisg.com is another example of similar blog. All these people have a fixed schedule about things and they don't miss it. Also, these people built their reputation at a period of time and it wasn't instant for them either, with regular quality posts only they got good brand. Imagine if any of these people would have posted once in a month, then do you think they would stand where they are now ?

>> As far as search engine preference is concerned : Do you agree that there are many spam blogs which rank better in SERPs ? Well, the reason is that they constantly throw content even though it's spam. So frequency definitely matters.

Vyoma · 1 year ago

I do post regularly and ritualistically at KalaaLog.com - since it is an art blog, it turns out to be an all together different ball game. The readers do 'dig' regularity. For the past year, I have missed a couple of posts and that does affect the momentum of growth.

I think though, the point of having it as a stress can be reduced by tweaking the frequency of posting. If you feel confident of cranking out 5 posts per week, make it 4 posts per week and keep that 5th one scheduled for next week (a nice way to build those 'rainy day' cache). For me, I think I can post around 3 or even 4 posts per week regularly at my art blog (it takes a bit more work in terms of research and study) - but for quite a long time I have stuck with 2 posts per week.

mayank · 1 year ago

@ Vyoma : That's what I was trying to explain in the whole post. Regularity matters although, it may not matter for few niches but it does matter once your blog starts to gain the popularity. Rather, it's the regularity of good content which can help you in making the blog popular :).

That's one good strategy, post less but post in a regular schedule as you do in your case.